PUBLISHERS WEEKLY 5/15/08
It's uncommon for a start-up company to become a licensee of Major League Baseball and its players association, but Hawk's Nest Publishing has done so, securing the rights for activity books featuring Boston Red Sox, New York Yankees and New York Mets players.
"I was looking for a Red Sox coloring book, thinking there would be one, and there wasn't. So I decided to take a stab at it myself," says Peg Connery-Boyd, Hawk's Nest's founder. She was working in IT at the time, but submitted a prototype to the MLB Players Association, which manages rights to the players' likenesses, and MLB, which controls team logos. "They're looking for ways to reach kids and shed a light on the best of Major League Baseball," Connery-Boyd explains.
The Red Sox version launched last July, and the first 10,000 copies were sold out by Christmas. The books, which are revised each year because they feature each team's current roster, are sold in the ballparks, as well as in bookstores and other channels. Other teams may be added next year.
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http://www.publishersweekly.com/article/CA6560888.html?nid=2788